Pepsi vs. Coca-Cola: A Case Study on Rival Brand Strategies

Pepsi and Coca-Cola are two of the most iconic brands in the world, known for their intense rivalry that has spanned over a century. Their

A Case Study on Coca-Cola: Timeless Branding and Design

Coca-Cola is not just a beverage; it is one of the most iconic brands in the world. From its inception in 1886, Coca-Cola has maintained

How Lego’s Branding Brought Them Back from the Brink

Lego, the iconic Danish toy company, has experienced remarkable highs and near-catastrophic lows in its more than 90-year history. In the early 2000s, Lego was