Breaking the Grid: Asymmetry in Modern Graphic Design
In the world of graphic design, symmetry has long been associated with balance, harmony, and order. The grid system, in particular, has provided designers with
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The Art of Negotiation: Securing Better Rates in Freelance Design
Negotiation is a critical skill for any freelance designer looking to secure better rates. While many designers are skilled in their craft, the ability to
How Lego’s Branding Brought Them Back from the Brink
Lego, the iconic Danish toy company, has experienced remarkable highs and near-catastrophic lows in its more than 90-year history. In the early 2000s, Lego was
Brand Positioning: How to Stand Out in a Competitive Market
In today’s saturated marketplace, standing out from the competition has become more challenging than ever. Brand positioning—the strategy that differentiates your brand from competitors in